1 & 1 :

1&1 is the brand which Dasht Morghab Group, a leading agro-industrial firm, has chosen for its processed food products. Among dozens of major food industry firms in Iran, Dasht Morghab (Morghab plains) is undoubtedly the far most, biggest, and most recognized concern. The establishment of this company, in Iran in 1976 was in fact a turning point for the country’s modern processed food industry.

Dasht Morghab Group was initially brought in to existence with the construction of a plant in Dasht Morghab region, an agriculturally fertile area in the southern parts of the country (a point 145-km from the Fars Province capital of Shiraz-Esfahan road). The addition of three other plants in the northern, eastern and western parts of Iran made Dasht Morghab Group what it is today: the processed food industry, biggest complex in Iran. Iran is a country which takes pride in having all the four seasons of a year and a wide rang of climatic conditions plus their corresponding agricultural corps. The dispersion of the company’s plants in all parts of Iran with different climatic has given it the unique opportunity of having access to the agricultural products of 14 out of 17 globally recognized climatic conditions.

The history of Dasht Morghab Group is actually synonymous with that of the modern
Processed food industry in Iran. Within a mere decade after its establishment, the company expanded its facilities to match those of the decade the group had manage to gain a huge market for its products, supplying about 95% of the Iranian market’s canned dish food, 70% of canned vegetables and 50% of tomato paste.

The Group has had steady growth since its establishment, but since 1989 this growth has been substantial. To the extent that the production has grown from 15,000 metric tons per year in 1989 to 50,000 tons today. There are plans in progress which when completed would double production to 100,000 tons per annual.